The Nordic Initiative Clean and Ethical (NICE) is a Nordic project with the main purpose of raising awareness and practices within responsible and sustainable business methods. This is a process
which undoubtly involves a high level of new information and learning and it should therefore be emphasised that NICE is an educational process making knowledge, network and information available
for the fashion industry.
The project is initiated by the Nordic fashion organisations, which jointly have created the Nordic Fashion Association (NFA). In a time where Corporate Social Responsibility (CSR) and
sustainability increasingly are becoming a natural part of business practices, it is unavoidable for the fashion industry to engage in the matter and take action. Besides the actual need for
engaging in this project, the Nordic fashion companies have shown a great interest in such an initiative as they are constantly faced with challenges on the matter, challenges which will be easier
to unravel as a united body.
NICE put emphasis on the entire process of starting to work with CSR and sustainability. This way, companies and designers will be involved in setting the agenda, in order for the industry to be
able to, as a united body, move forward towards a more sustainable focus.
A project like this is crucial for developing adequate and useful CSR practices for the fashion companies, and will facilitate the process of implementation. In terms of competitiveness, a regional
initiative such as this has not previously been seen, and the aim is to create a Nordic cluster of sustainable businesses with a strong position globally.
