The Nordic fashion and textile industry shares a unique design heritage and craftsmanship tradition, which holds extraordinary potential for competitive advantages and economic growth. Through the Nordic Fashion Association (NFA) 10 Nordic fashion organisations aim to intensify the strategic cooperation across regional and organisational boundaries to harness the added value of collaborative action.

The core objective of the joint Nordic effort is to enhance inter-Nordic cooperation to develop a stronger Nordic identity and global positioning, leading to increased export of Nordic fashion brands and products.

Scandinavian Design is an international renowned trademark based on simple aesthetics and functional lifestyles. The design heritage has a functionalistic approach to clothes and has a shared feature of accessible, democratic fashion. The five Nordic countries are globally known for a socially responsible business conduct and Nordic fashion has a unique opportunity to position itself based on these values and use it as an international competitive advantage.

NFA was inaugurated in 2008 by five Nordic fashion organisations with a core purpose of gathering the Nordic fashion industry and collectively embark on the process of working with, and implementing principles for sustainable fashion. Realising the benefits of pooled resources and based on the accumulated experiences, NFA is committed to engage in the necessary next steps to unify the Nordic fashion industry beyond a sole focus on sustainability to include other elements and activities such as collaborative export initiatives, joint international positioning and new business models. New partners dedicated to accelerate the Nordic fashion industry include Sustainable Fashion Academy, Norwegian Fashion Institute, Finatex, TEKO Sweden and Swedish Trade Federation – Stil.

Launched in 2009 as the first project under NFA, the Nordic Initiative Clean and Ethical (NICE) project and its underlying educational focus on sustainable fashion creates a unique foundation for developing a strong Nordic fashion organisation devoted to competence building and global positioning. In a manifesto for new Nordic Fashion, NFA aims to define a number of strongholds and objectives to inspire a new vision for the Nordic fashion industry and the Nordic region.


Who are we
Nordic Fashion Association
Anna-Kaisa Auvinen

Anna-Kaisa is managing director of Finnish Textile and Fashion.

+ 358 505365078
Elin Frendberg

Elin is CEO of the Swedish Fashion Council

Gisle Mariani Mardal

Gisle Mardal is the Managing Director of Norwegian Fashion Institute since 2009. He is also Chairman of the national cluster project Norwegian Fashion Hub. 

+47 4809 5146
Gunni Hilmarsson

Gunni is head of design of Freebird, Beautiful Stories and Kormakur & Skjöldur.For several years he was Chairman of the Icelandic Fashion Counsel and the Head of the Iceland design Centre.

Emma Ohlson

Emma is the Secretary General of the Association of Swedish Fashion Brands aiming at bringing together the Swedish fashion industry.

+46 70 752 49 58
Halla Helgadóttir

Halla is the Managing Director of Iceland Design Centre.

Helena Waker

Helena is the CEO of the Stockholm Fashion District, a platform initiated by the Swedish fashion industry and Association of Trade Partners Sweden.

+46 706-07 08 34
Tone Skårdal Tobiasson

Tone is responsible for NICE Norway and Editor of the nicefashion.org website.

+47 90697911
Michael Schragger

Michael is the founder of the Foundation for Design & Sustainable Enterprise and executive director of The Sustainable Fashion Academy.

Maria Sandow

Senior Expert at Svensk Handel

Johan Arnø Kryger

Johan is Chief Learning Officer at the Danish Fashion Institute